- Image by Todd Huffman via Flickr
With the economy still in full blow recession mode jewelers have made a conscious effort to launch we buy gold campaigns. This gives the public a chance to sell their unused gold for cash and the jewelers a little piece of an ever growing market. Gold prices have really increased over the past year and that had jewelers hungry for a piece of the market. The price and value of gold allows jewelers to increase their prices and their quality.
The driving price of gold is also is driving more people to buy jewelry as an investment, giving jewelry stores a boost after a tough 2009. Designers like Scott Kay and John Hardy are continuing to have an increase in business and a need for more designer collections to product for willing consumers.
The run-up in gold has also caused silver to become more fashionable this holiday. A recent Tiffany holiday catalogue featured silver pieces almost exclusively. Manufacturers have also changed their product lines to keep jewelry affordable hoping that the cash that they got for their gold will go right back into the jewelers pockets. Silver prices are still only a fraction of what gold is, but the recent demand for small jewelry investments have driven them higher this year.
